Multiplex Madness

Read this interesting bit on Multiplexes offering freebies to consumers. Multiplexes are offering people a slew of offers to come & get themselves entertained. From discounted tickets to holidays at South Africa and Disneyland everything is on offer for watching a movie. Just wanted to actually try and understand the reason for this sudden promotional boom. One possible reason for this could be that majority of releases happen during school vacations and most blockbusters are lined up for release to name a few, Krissh, Da Vinci Code, Fanna,Superman etc etc. With the increase in number of multiplexes and the software (movies) remaining the same there is intense competition across Multiplexes to fill up the maximum number of seats. Since, this would not just affect their profitability or ROI but also impact their ability to procure movies at effective prices in future. One possible differentiating factor would be the range of discounts, offers, freebies, or the most relevant offers. Relevance of offers could be the key to capturing people attention and that could explain the merging trend of co-branded cards, women specific cards.So what happens when Multiplexes of Movie releases? You have live screening of the soccer world cup, cricket world cup, film festivals, privilege cards, special screenings and the works.Maybe soon enough you Multiplexes would offer Babysitting services, so you have no reason to not watch a movie....